SUSTAINABILITY
Striving to become sustainable is an ongoing and conscious endeavour for our brand. But what does being sustainable mean?
To us it’s about reviewing how our behaviours and actions affect the planet we live in and making changes where we can that positively influence and strengthen our position as custodians of this planet for our children.
Naturally sourced.
Where possible we favour completely non toxic raw natural materials. Carbon, Hydrogen and oxygen to make silicone and sand/silica to make glass. Where these materials are not practical we ensure any plastics we use are tested to EU standards with most of our rigorous testing being completed by independent labs SGS, QIMA and Bureau Veritas. Both are amongst the most established and trusted labs in the world.
Innovating responsibly.
Designing with purpose and being mindful of the products lifecycle is a key part of our process. It’s why our glass bottle and storage series are designed to grow and develop with baby and beyond so it stays useful, to be kept forever.
Where our products have a limited lifespan we ensure they can be recycled or repurposed with little effort.
Treading lightly.
Being mindful of how our products and our operations effect our planet is something we feel we owe, not just to you, our customer, but our customers kids and our kids too! Cherub Baby purchases carbon credits from Greenfleet in a bid to offset any carbon emissions we produce from our general operations. We are proud to be involved in their initiative that has planted over 9.6 million trees across over 500 forests. We also donate to WWF’s “Don’t let nature go to waste” campaign, an initiative that helps clean up plastics that end up in the ocean and waterways.
You’ll receive your order either in a cardboard carton we have recycled and repurposed or a biodegradable & compostable satchel.
We understand the importance of reducing waste and promoting recycling, which is why we provide instructions on all of our products for how they can be recycled. Even our plastic pouch products can be recycled, processed and converted into useful items like kids playground mats and outdoor furniture!
Whilst we are not perfect, we are dedicated to improving any way we can.
Giving back.
Aside from donating to Greenfleet Australia, WWF’s “Don’t let nature go to waste” campaign and donating our samples and seconds to charitieswe have some exciting plans in the pipeline to take it a big step further. Watch this space!
We’re not perfect but we are continually working on becoming more mindful, thoughtful and responsible.
OUR CUSTOMERS
Let customers speak for us
It's brilliant
It’s the best investment!
It works flawlessly. Really helping me with my baby’s solid start journey .
Ordered the free starter kit the bits look great, cannot wait to start using when the baby turns 6mo
Very handy. All in one and easy to use.
The pouches are easy to fill and clean, I love the fridge organiser being someone that has just started weaning their baby and batch cooking his food leaving a couple out is easy to store whilst I freeze the rest! Couldn’t recommend this product enough
This bottle warmer is amazing! I was throwing away so much formula before and this thing is just genius. Absolutely love it. Highly recommend 🙂
So far I've only used the AI function, but I'm impressed. It steams quietly and whizzes everything up in 25mins. Means I can spend more time focusing on playing with my little one, rather than watching a steamer and blending separately. The pouches were really great too, only thing I would change about them is perhaps a fill line, as it was difficult to know when to stop filling it, causing an overflow when sealing it up. Very happy with this unit as it takes up so little space too.
I’ve been using the warmer to heat expressed breast milk from the fridge - it works quickly and is easy to clean and sterilise afterwards. The battery does take a long time to charge and each use uses a large battery percentage but I can still get multiple uses per charge.
Found these very reliable and easy to use to make up yoghurts an food pouches for on the go
My granddaughter is so pleased with it! Baby isn't due yet but she is delighted. It really looks good and I imagine it will work really well.
Thank you
I loved every bit of it and definitely worth it!
I love the little recipes in the book and the suction holder for the pouches :)
I'm very happy with the starter pack. I'll be ordering more before I have a baby. Thank you